Fractional & Outsourced CMO
Marketing leadership that drives
real revenue.
Nearly a decade of executive marketing expertise across legal, healthcare, eCom, B2B & SaaS with strategies that have driven over $1B in revenue. Senior leadership, without the full-time overhead.
1B+
Revenue influenced
10yrs
Marketing leadership
5
Core industries
Legal, Healthcare, eCom, B2B & SaaS
"I don't run campaigns. I build the marketing engine that compounds revenue - then I hand you the keys."
Yauheni Chvanau
Fractional CMO · Strategic Marketing Advisor
ABOUT
A data-driven operator,
not just an advisor.
Revenue Growth Expertise
A track record of marketing strategies that directly drive top-line revenue and enhance profitability.
Profit-Driven Marketing
Aligning every marketing initiative with business goals to deliver measurable ROI and sustainable outcomes.
Strategic M&A Growth Support
Marketing frameworks that support mergers, acquisitions, and integrations for maximum value creation.
Scalable Marketing Leadership
Building marketing operations that fuel both short-term wins and long-term, durable growth.
SERVICES
How I support your
growth
Senior marketing leadership engaged on your terms - strategy, direction, and accountable execution oversight.
01
Marketing Plan Development
With your goals and the market in mind, I craft a robust, viable plan that charts a clear course to revenue.
02
Strategic Recommendations
Leveraging industry insight and your unique circumstances, I deliver guidance that empowers confident decisions.
03
Marketing Strategy (STP)
Using the proven segmentation-targeting-positioning model to define your most profitable segments and win them.
04
Fractional CMO Leadership
Embedded executive ownership of your marketing function - direction, hiring guidance, and team accountability.
05
Demand & Lead Generation
Building predictable pipeline systems across paid, search, and content tuned to your sales motion.
06
Performance & Analytics
Instrumenting the metrics that matter so marketing spend is always tied to revenue, not vanity.
RESULTS
Outcomes, not
activity
Selected engagements across the industries I serve. Figures are representative of typical engagement impact.
Legal · Personal Injury
+312%
Qualified case inquiries within 9 months by rebuilding the firm's intake-to-acquisition funnel.
Healthcare
3.4×
Return on marketing spend after repositioning and consolidating fragmented channel strategy.
B2B Services
$48M
New pipeline generated over 18 months through a restructured demand-generation engine.
Process
A clear path to
momentum
01
Discovery
Deep audit of your market, funnel, and current marketing economics.
02
Strategy
An STP-grounded plan with prioritized, revenue-tied initiatives.
03
Execution
Hands-on leadership directing teams and vendors to ship the plan.
04
Scale
Optimize what works, build the engine, and transition ownership.
Let's Talk
Get a free marketing plan
tailored to your business.
A focused conversation about where your growth is leaking and the fastest path to fixing it. No obligation.
- A senior operator reviews your funnel personally
- Specific, revenue-tied recommendations
- Response within one business day
Yauheni.Chvanau
© 2026 DiscoverMyBusiness DBA Yauheni Chvanau · Fractional CMO